BT Sports Films

BT Sports

BT's foray into sport gave Motionbox a chance to produce a distinctive and fresh ident for it's sports film channel. Using a mixture of a live action and 2d texture layers, we created a virtual developing tray in which the BT Sports logo is cut and spliced into existence.

Client: BT

Creative: gotgotneed

Designer: Nick Tarte

Production and Animation: Motionbox