Year of the dragon

Value retail group

With it being the year of the dragon in 2012, Chic Outlet Shopping wanted to see the Chinese New Year in with a bang. A flying carnival dragon made of confetti raids one of the outlet stores at midnight pouring life into the village.

Client: Value Retail Group

Creative: Tracy Ashton

Producer: Darren Blencowe

Animation & VFX: Motionbox

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