When Chips Ahoy wanted to launch into the U.K. market, Drum chose to play on the fun of the Chips Ahoy brand character and juxtaposed this with a classic commercial, playing with your expectations to good effect. Motionbox's animation team skilfully brought this cheeky character to life.
Client: Chips Ahoy
Creative: Drum PHD
Art Direction: Mark Blackwood
Production and Animation: Motionbox